– Relais & Châteaux, Italy

Presentation of Relais & Chateaux movie:Emotions

 

Relais & Châteaux is a world in and of itself, unlike any other.
A warm, welcoming, gourmet affair awaits where outstanding quality is coupled with each individual property’s passion for their own region and its terroir.

Milan, October 15th 2014

 

Press release

 

 

Relais & Châteaux Italia Focuses on Northern Europe

 

DaGama Travelweb is to represent the 46 Italian Relais & Châteaux 

in Denmark, Finland, Norway, and Sweden.

 

Relais & Châteaux Italy has chosen a Swedish company specializing in consultancy, communication, marketing, and sales services in the tourism sector, DaGama Travelweb, to represent the Delegation’s 46 Italian properties in the four key northern European markets of Denmark, Finland, Norway, and Sweden.

 

The Nordic countries boast solid, growth economies and culturally versed populations with a strong penchant for travel, making this area a kingpin in Relais & Châteaux Italia’s development plan as we move towards the strategically important Expo 2015.

 

“In recent months we have worked as an association to develop a sense of cooperation and solidarity between members, both on a commercial level and with respect to our image, to better prepare for the challenges facing us over the coming year. Of the foreign markets considered within the context of our growth plan, Nordic travellers stood out as being strongly attracted to warmer countries and interested in exploring places through contact with the nature, culture, and local products. For these reasons, this target is likely to be particularly receptive to the offer of the 46 Italian Relais & Châteaux, each of which offers a unique experience of the Art de Vivre and fine cuisine of its territory”,  explains Elisabeth Debiasi, Director of Relais & Châteaux Italia.  “We preferred to confide communications for the Nordic countries to a representative with an intimate knowledge of the northern European markets and we found we were on the same wavelength as DaGama Travelweb from the outset. They have extensive experience in the field and their pragmatic, success-driven approach is extremely refreshing. We strongly believe that this partnership will be of great benefit to our members.”

 

DaGama Travelweb will develop a strategy to promote the association’s 46 Italian boutique hotels and fine restaurants to tourism operators and consumers.

 

Birgitta Andersson, Owner and Director of DaGama Travelweb: ‘We are both honoured and enthusiastic to have the opportunity to address this challenge, which features two major objectives. Firstly, we will work on raising awareness of Relais & Châteaux, with a focus on highlighting the uniqueness of the Italian establishments in the brand’s portfolio, from the breadth and variety of the range, to the unique characteristics of each property, the amazing cuisine, and the travel experiences throughout Italy’s varied regions, by promoting the Routes du Bonheur, the itineraries suggested by its hoteliers, chefs and restaurateurs to better explore their territory. Secondly, in markets where it is hard to win people’s trust, but once they are convinced they become loyal customers, it is important to work on three strategic targets: tour operators and travel agents, of course, but also the end consumer, with a focus on individual travellers and small groups.’

 

 

DAGAMA TRAVELWEB

DaGama Travelweb is a Representation, PR, Marketing, and Sales company active in the travel, tourism, and MICE industries. The company forms collaborative partnerships with its clients, brands, and global companies, developing relationships with trade partners to increase their business from the Nordic countries – Denmark, Finland, Norway, and Sweden – and increase market awareness.

Founded by Birgitta Andersson in 2008, DaGama Travelweb is a network-based organization with associated partners in all Nordic countries, with extensive experience in sales, marketing, and PR for the hotel, travel, tourism, airline, travel technology, and travel distribution industries.

For further information go to www.dagama.nu

 

 

RELAIS & CHÂTEAUX

Relais & Châteaux is an exclusive portfolio of over 520 exclusive luxury hotels and fine-dining restaurants across 60 countries. Established in France in 1954, the association’s mission is to share its unique Art de Vivre with the world, by selecting exceptional establishments with an unparalleled tradition and heritage.

Relais & Châteaux is also a family of hoteliers and restaurateurs worldwide who share the same passion and personal commitment to taking their guests on a sensual journey and introducing them to a deeper, truer understanding of the Art of Living. Choosing Relais & Châteaux is choosing an unforgettable celebration of the senses.

From the vineyards of the Napa Valley to the pristine sands of Fiji’s beaches, from Provençal olive groves in Provence to South African safari lodges, Relais & Châteaux provides guests with the opportunity to discover their own Route du Bonheur, or Route to Happiness, in each special place, in an infinite variety of countries.

 

The Relais & Châteaux signature reflects this ambition:

‘ALL AROUND THE WORLD, UNIQUE IN THE WORLD’

 

Information and bookings:

Tel.: + 39 02 6269 0064

Website: www.relaischateaux.com

Relais & Châteaux Italia

Via Principe Amedeo, 1 – 20121 Milano

 

Press office: PR & GO UP Communication Partners

Via Fabio Filzi 27 – Milano

Gloria Peccini – Email: gloria.peccini@prgoup.it – Tel. +39 335 276216

Martina D’Aguanno – Email: martina.daguanno@prgoup.it – Tel: +39 346 9889852

Chiara Borghi – Email : chiara.borghi@prgoup.it – Tel : +39 345 6556139

 

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Contact :  Sales department headoffice Paris 

rc-reservations@relaischateaux.com   please write  attention : Ms Eileen Strobel, who is responsible for the Nordic market.

By telephone from Sweden : 00 800 200 000 02 (toll free number)

By telephone for the other countries : +33 1 45 72 96 50

Please visit
www.relaischateaux.com

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One of our promotion videos :

Emotions

 

DaGama Travelweb

Sweden

info@dagama.nu
Ph +46 (0) 708 158956